Guided by a social-ecological framework, the college-wide, coordinated intervention combines prevention strategies at the individual, peer, and environmental levels to reduce high-risk drinking among college students.
To influence campus-wide attitudes and norms about underage and binge drinking
At the individual level:
- College administrators mandate that every incoming first-year student take AlcoholEdu for College, a three-hour online course, at the beginning of the fall semester. This course includes (Paschall, Antin, Ringwalt, & Saltz, 2011):
- Information about alcohol-related risks and the effects of alcohol on the brain and on behavior
- Personalized feedback
- Interactive exercises
- Access to a student social-networking site
- Screening and brief intervention program on campus for students
At the peer level:
- Resident assistants (RAs) are trained to identify and support students who may be experiencing alcohol-related problems. Specifically, RAs (Seo, Owens, Gassman, & Kingori, 2012):
- Provide non-confrontational feedback on drinking behavior
- Share accurate information about alcohol-related norms on campus
- Refer students, as needed, to the screening and brief intervention program on campus
At the environment level:
- Colleges institute the social marketing campaign called Get a Ride! which is designed to prevent drinking and driving that involves (Seo et al., 2012):
- Placing campaign posters in all college housing (e.g., fraternities and sororities, each floor of dormitories), on public transportation (e.g., campus and city buses, city cabs), and other strategic locations (e.g., available kiosks, bulletin boards).
- Placing campaign cards with the campaign graphic and message on the doors of rental buildings on or near campus.
- Colleges implement a social norms campaign targeting binge drinking and drinking norms that involves (Seo et al., 2012):
- Development of prevention messages and materials based on local data about alcohol-related norms and drinking behaviors on campus (e.g., “Most students have 0–3 drinks when they party”).
- Placing advertisements in the campus newspaper for at least 15 days.
- Placing posters on all campus buses for at least eight months.
The college-wide, coordinated intervention has been associated with reductions in (Seo et al., 2012):
- Student perceptions that the average student on campus drinks three times or more per week
- On-campus student perceptions that the social atmosphere of the campus promotes alcohol use
- On-campus students who believe alcohol use would make it easier to deal with stress and facilitate sexual opportunities
- Freshman student perceptions that their peers drink at least five days a week
- The amount and frequency of alcohol consumption among freshmen compared with non-freshmen
- Drinking and driving among all students
No recognition found for role of the college-wide, coordinated intervention in preventing underage drinking and/or its consequences.
Paschall, M. J., Antin, T., Ringwalt, C. L., & Saltz, R. F. (2011). Effects of AlcoholEdu for College on alcohol-related problems among freshman: A randomized multicampus trial. Journal of Studies on Alcohol and Drugs, 72(4), 642–650.
Seo, D-C., Owens, D., Gassman, R., & Kingori, C. (2012). Effects of a 2.5-year campus-wide intervention to reduce college drinking. Health Education Journal, 72(6), 673–683.